Advertising Agency Spotlight

100% geared to Agencies

For 4+ decades Louws has specialized and been retained by over 500 advertising, public relations, media, promotions, direct marketing, social, digital and production agencies as their training and consulting resource of choice.

This has included 150,000+ students, in 26 countries, 100 cities on 5 continents.

Result: Accumulation of 100,000+ documents on training methodologies, skill sets, techniques, tools, and templates culminating in 13 Business Training Programs, each available in three deliverable formats.

Live-In person – Virtual – On-Demand

There is no other training company that comes close to providing this collective depth of experience or resource, specific to the Advertising and Marketing communities.

Client-side experience:

As senior marketing counsel, brand consultant and trainer to 150+ advertisers, Louws brings to agencies a unique insight into what clients really want from their agency, how they expect to be communicated to and most importantly, be convinced.

In addition, since 1987, Louws has conducted, on its own dime, a perpetual deep dive research study into why clients hire and fire agencies with over 1,200 brands biannually.

These insights have contributed to continued upgrades and modernization of the skill sets and techniques in which we teach and coach our agency clients.

Case in point. Just three years ago, 70% of all presentations were delivered in person. Today, by observations and polling, it’s done a complete flip where 70% are now delivered virtually through one or more digital or telephonic mediums.

Ultimate Deliverable:

Improved on-the-job performance through customized training, coaching and consulting designed to “exactly” fit each agency’s unique business environment with one goal in mind – results.

Guarantee of our performance:

If at any time during a company’s relationship with Louws, it believes that it is not receiving the promised deliverables, Louws will, without question, return the balance of funds owed.