Outcome: You are firmly in charge of yourself, the interview and the message to be communicated.

Skills Taught:

NBC commentator David Brinkley reminds us that: “when a reporter asks questions, he is not working for the person being questioned whether businessman, politician or bureaucrat, he is working for readers and listeners”.

Here are the 5 skills that, when taught, will transform you into a command performer.

1. Bravery - achieving emotional and psychological stability under pressure.

2. Your core messages - yours chosen as intended vs. their “take” on the issues.

3. Sound biting - converting your messages into usable headline bites.

4. Truth or Fiction - methods for avoiding the red herrings and going down the rabbit holes.

5. The fireball - techniques for conquering intimidation through overwhelm.

6. The soft lob - recognizing the wolf in sheep’s clothing and techniques to counter.

7. Options - your predetermined mediums will be practiced and coached with specific content.