Outcome: Improving the performance of brilliant thinking.

Skills Taught:

1. Outsmart - dramatically improving one’s ability to creative strategy that “outsmarts”.

2. Outside the box - increase one’s ability to think beyond the norm, at 40,000 ft arriving at innovate strategy.

3. Business Strategy - redefining its role and application in Marketing, Advertising and Creative communications.

4. Three critical strategies – upon which all brand, marketing and advertising strategy is based, including the sub-strategies for implementing each. 50 Examples - how strategies have been employed in 25 categories of business - bespoke to students.

5. 18 Situational examples - revealing strategies employed and why some worked and why others didn’t.

6. 22 Practical exercises - solving Brand and Product examples.

7. Selling in strategy - 3 Templates and sales techniques to organize and sell in strategies.

8. Best Practice Brand Brief - the 7 specific elements critical to a brand brief with real life examples that show successful application.

9. Best Practice Creative Brief - the 11 specific elements critical to a creative brief with real life examples that show successful application.