Outcome: Convincing clients your creative ideas will accomplish their business goals.

Skills Taught:

1. The Why vs. the What - selling in the concept behind the work, then showing how it’s executed (the work itself).

2. Relatability - 6 “apply tomorrow” techniques to ensure your ideas fit within a client’s expected framework.

3. The actual Buyer - 10 “apply tomorrow” tools to have clients see your ideas & work from the customer’s POV. These are cemented with over 4 dozen “best of the best” examples of actual work for all major channels.

4. Out-of-the-box thinking - selling in concepts you never thought the client would buy into.

5. Remote presenting - selling in one’s work and ideas through virtual presenting.

6. Creative Briefs - share a creative brief template that’s a combination of the core elements used by over 100 of the most creative agencies globally. (Not intended to replace existing creative briefs - instead - to provide a best of the best comparative guide.)