Toni Louw on Business Communications

Feb 1

Toni Louw, CEO of Louws Group and world-renowned executive business coach and trainer, being interviewed by Leo Bottary, Opinion Columnist/External Advisory Board member for CEOWORLD Magazine, instructor for Rutgers University and award-winning author and keynote speaker.

Toni first met Leo as his student in a Louws Winning the Business© training workshop while Leo was in the employ of William Cook Public Relations in the early 90’s.

In 2006, while Leo was Senior VP PR Corporate practice at Hill & Knowlton, he wrote an article and said, “Toni Louw, who for my money is the world's best presentation coach, told me a story about a time when he was a young man. After delivering a speech in South Africa where Toni was dripping with sweat from nervousness, he was approached by a man as he was walking off the stage. The man looked at him and said, "Nice speech, just don't be so selfish next time." Toni understood exactly what he meant. Most of us are nervous because we care more about how we're going to be perceived than we do about our audience.”

In 2019, in an AMA article “What high performance teams look like” Leo talks about how “illustrate, don’t explain” was a key principle taught him by Toni, a principle even more relevant in today’s business communications than ever.

The skills and techniques Toni discusses with Leo are upgraded and contemporary extensions of those he has taught Leo and over 150,000 other students for 4 decades in 26 countries, 100 cities on 5 continents.

The key takeaways from this podcast include:

What makes one communicator more impactful than the next
How one’s intention is a core adjunct to the message
Acknowledgements and their impact on building relationships
How engagement and interest are blood brothers
The key dos and don’ts to successfully having others get your point

Back

Antoni Louw

Toni Louw is the CEO and founder of Louws Group, a firm that specializes in business training, coaching & consulting.

150,000+ students trained, over 4 decades in 26 countries, 100 cities on 5 continents.

This included 500+ advertising, promotion, direct marketing, digital and interactive, media and public relations agencies worldwide.

Also, 50 of the Fortune 150 international brands for a total of 150 brands.

Result: 100,000+ documents of training methodologies, skill sets, techniques, tools and templates culminating in 13 Business Training Programs, each available in three deliverable formats.

In-person, Virtual & On-Demand.

Toni is a true visionary, innovator and entrepreneur who arrived from South Africa in 1979.

Rather than borrowing or copying the training, coaching, and consulting services of others, Toni pioneered techniques and skill sets that has led Louws to become a ubiquitous leader in its field of corporate training and consulting.

Uniquely, the New Business and Discovery Selling training is based on an extensive database of 40,000+ interviews (accumulated since 1987 and ongoing through to the present) with the buyer side of the corporate world to understand why they buy, why they don’t and why they fire.

He is married to his incredible wife of over 3 decades, the father of two daughters, grandfather of 6, an avid outdoorsman, Kart racer, former rugby player in South Africa, who still has the time to pursue ecclesiastical studies and charitable community participation.

Favorite Quote: “The one thing we all have in common is that we are all different” – Robert Zend

https://www.louwstraining.com