Why Louws is considered one of the best in the world.
For its advertising agency clients during the worst Global recession since 1935: [2008 – 2011]
Result: $5.8 Billion landed in new business while under Louws’ new business counsel.
Case in point: OMD: 18 out of 21 pitches won after being retained as new business counsel. (Selection by Advertising Age as Agency of the year 2009)
Case in point: MEC: $3.8 Billion in New Business won after being retained as new business counsel. #1 in new business acquisition. (Selection by Advertising Age as #1 Media Agency in New Business ’07)
Senior business consultant and personal coach to Lee Iacocca during the lead follow or get out of the way campaign.
Result: Chrysler turn-around in 18 months repaying full Federal loan with interest.
Trained every sales representative at both Yellow Pages and Valassis in Discovery sales and account leadership.
Result: Best Revenue increase in history of their companies.
Consultant on restructure and senior marketing sales consultant to New York Times to compete against USA Today.
Result: Increased circulation from 800,000 to over 1M in less than 2 years, outpacing USA Today’s growth trajectory.
Marketing and Brand consulting for Goretex to combat introduction of Asian equivalent product at 50% the cost.
Result: Re-grew business through a pull vs. push strategy protecting their #1 position as the go to outdoor weather protector.
Part of the original team to introduce Lexus to the North American Marketplace – specifically in the sales and marketing arenas combating the negative “It’s just an expensive Toyota” positioning.
Result: Pulled 32% market share away from Mercedes Benz by positioning Lexus as the “affordable luxury” option.
Helped reposition Houston Chronicle (3rd largest paper in America) to accommodate a new audience more accustomed to surfing vs. reading.
Result: Pushed readership to all time high through repackaged approach to new audience while maintaining “source” positioning.
On Dr. Pepper, hired as lead marketing and repositioning consultant all the way through to execution. Sales were -12% with a multiple product portfolio.
Result: Within 8 months reversed decline, resulting in a +13% in sales – a 25% lift. (from -12% to +13%)
Hired as a lead marketing consultant to conduct a complete re-evaluation and execution strategy of Toyota’s “go to market” brand strategies and tactics for its entire SUV, Truck, Car and Hybrid lines. Created product matrix system for brand positioning of each product.
Result: While GM laid off 7,000 employees Toyota outsold all competitors in approximately 75% of all categories. One of the best auto re-introductions into the US marketplace in decades.
Co-lead on 3 Year marketing and repositioning assignment with Pizza Hut – to compete in a category filled with competition where products were considered a staple by consumers and purchased as an “occasion” driven event.
Result: Highest sales in recorded history of the company.
Brand and sales consultant to Mahindra (gentleman farmer & hobbies tractors) in a category owned by John Deere.
Result: Instrumental to double digit growth in key southern states, putting John Deere on notice.
Senior counsel and marketing advisor and presentation coach for Mirage (Vegas) marketing team, Disney (Orlando) marketing team and EXG Investments (one of the largest real estate developers in Arizona)
Result: Successful presentation to investors and resultant reconfiguration of business portfolio.
Marketing consulting firm for Pepsi field marketing teams – over 120 distribution points, with Coke the major competitor in all markets, 150 field service reps and a product portfolio of over 2 dozen products. Restructured market approach, positioning of story for each market, both the trade and consumer and repackaging of brand benefit at a local level.
Result: Youth outdrink Coke 3:1 in Pepsi distribution market centers, making Pepsi the real “choice of a new generation”.
Senior counsel for the Repositioning and branding of HEB – largest supermarket chain in Texas. They had become less relevant to a new generation, were tarnished by some antiquated properties and irrelevance with the large and growing Hispanic population.
Result: Fastest growing period in the history of HEB over 2 years – with dramatic increase in same store sales and Hispanic patrons.
Lead brand and marketing consultant on Quizno’s, fastest growing sub store in America opening one store every 16 hours. Had lost their way as a brand with Subway taking the consumer lead with “Jared” and “Healthy” message.
Result: double digit growth in YTD same store sales through a complete revamp of brand positioning, personality, architecture and go to market strategies.
Lead business consulting firm hired to restructure Wunderman New York.
Result: Client satisfaction results highest in company’s history. Team co-ordination and cross discipline strategies considered by client annual reviews as “best in the business”.
Lead business consultant for the reorganization and packaging of Bayer’s product plans for their customers, agencies and to address slumping sales.
Result: Advertising effectiveness soared, and sales reached all time decade high.
New Business coach and consultant during one of the company’s lowest new business win periods.
Result: Y&R New York batting .850 for 5 years running under Louws’ new business tutelage.
New Business coach and consultant after 5 consecutive losses to local and global competitors.
Result: Saatchi Canada wins 9 pieces of business in 1 year totaling $25M in fees following 2 weeks of Louws’ training.
Hired to help win Wine Institute of California with annual close rate of 30% (3 out of 10).
Result: Golin Harris lands prized Wine Institute of California account and immediately thereafter the HP Thick Sauces account, following Louws’ 2 days of training.