Outcome:  Identifying the actionable principles and ingredients necessary to realizing the vision, direction, viability, and competitive differentiation and growth of the organization.

For whom is this counsel most suited?

Companies that either have a specific and incorrigible challenge, depressing either a brand’s value or its asset base – or – for companies that are on the fast track to excellence and need guidance, direction and stability.

There are times that a short track approach can be utilized on specific branded products or services.

Actions taken:

Louws is not just in the business of apportioning advice. We help with finding the solution – then acting on it!

Unlike other Marketing and Brand consultants, Louws integrates Consulting, Moderating, Coaching and Training [Louws CMCT™ system] as a seamless quartet of services.

Here are the 4 areas of concentration.

1. Reviewing existing brand strategy, architecture, positioning and marketing direction, including elements such as advertising, promotions, social and digital impacts and public relations. (This can be done as a quick or deep dive assessment)

2. Developing a complete brand architecture to meet both short- and long-term business objectives.

3. Providing a marketing discipline and approach and developing or re-developing a complete marketing plan with implementation activities. This can also include product plans at a broad or granular level. Templates are provided as needed.

4. Getting buy in at all constituencies including marketing partners, franchisees, all levels of company personnel and external special interest groups.